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Attention to detail.
You learned it in school.
Your grandfather taught you about attention to detail in his workshop.
You learned about it the hard way when your college professor gave your A+ term paper a "D" because of its many typos.
Attention To Detail is a core belief and central part of our culture here at Versfelt Communications Group.
At other television public relations agencies ... not so much.
Google Chrome is a big deal. It certainly was for Google, but its ad agency didn't pay full attention to detail in this 2011 full-page print ad for Google Chrome in the New York Times.
Look at how Chrome is spelled where the ad states "Download Google Chome" ... what ? !
The agency misspelled it's client's name!
We see this happening more often today than in decades past. But not in our shop. Not on our watch.
At Versfelt Communications Group, we pay attention to detail.
http://www.businessinsider.com/huge-typo-in-googles-campaign-for-the-chrome-browser-2012-4?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=Advertising+Select&utm_campaign=Advertising+Select+Mondays+2012-04-16
