Attention To Detail

Attention to detail.

You learned it in school.

Your grandfather taught you about attention to detail in his workshop.

You learned about it the hard way when your college professor gave your A+ term paper a "D" because of its many typos.

Attention To Detail is a core belief and central part of our culture here at Versfelt Communications Group.

At other television public relations agencies ... not so much.

Google Chrome is a big deal. It certainly was for Google, but its ad agency didn't pay full attention to detail in this 2011 full-page print ad for Google Chrome in the New York Times.

Look at how Chrome is spelled where the ad states "Download Google Chome" ... what ? !

The agency misspelled it's client's name!

We see this happening more often today than in decades past. But not in our shop. Not on our watch.

At Versfelt Communications Group, we pay attention to detail.

http://www.businessinsider.com/huge-typo-in-googles-campaign-for-the-chrome-browser-2012-4?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=Advertising+Select&utm_campaign=Advertising+Select+Mondays+2012-04-16

MAD MEN - A Show About "Nothing"?

I have finished watching the season opener for MAD MEN on my DVR and I give it a solid three thumbs up. :)

A friend posted on Facebook tonight that the show "is about nothing and nothing ever happens". Really? Have we been watching the same TV series for all of these years?

Gosh, MAD MEN is a social commentary on an era gone by, a time when Madison Avenue created things that didn't exist, a time contrasting so much from today when anything goes, there are few social or cultural standards and people once dressed up just to leave the house.

It's about people and their foibles and watching this we know we haven't changed much in 50 years.

The show is about secrets and betrayal and love and lust and all of those things that have made good drama since "cave men" told stories around a camp fire and made hand puppet shadows on a cave rock wall.

MAN MEN is brilliantly written, directed and full of nuance. SEINFELD is a show "about nothing". ;)

http://www.amctv.com/shows/mad-men